I have been in the luxury sector for over 25 years, and have dealt with these same clients around the world, but have never had their personalities sorted so perfectly with the relevant actions to take for each spelt out so succinctly. Brilliant.

Welcome to the Luxury Business Emporium, the home of Luxury Business Mastery.
Are you dreaming about starting your luxury business or maybe you’ve been running your business for a number of years but you don’t seem to be attracting the high end and luxury clients you want? You may have tried many strategies, or paid for many courses and an expensive website but nothing seems to work. In fact you are on the verge of giving up as you don’t seem to be making any headway. Maybe you feel that your sector of the luxury industry is saturated and you think there is no way you can build the business of your dreams.
My name is Elizabeth Solaru, founder of the Luxury Business Emporium, which I created in response to the question I always get asked the most by fellow business owners. Yes, you’ve guessed it – ‘how do I find luxury clients?’. You may have heard of my very successful luxury cake company, Elizabeth’s Cake Emporium. I started my cake company on a wing and a prayer with an old Kenwood mixer and £40 in the bank.
To cap it all, it was right in the middle of a huge recession, (similar parallels with what the world is going through right now), with the future abruptly disrupted. At the beginning, I had no idea of how to reach out to, let alone effectively market to luxury clients. Over the years, I managed this feat, as my clients now include national and international royalty, billionaires and A list celebrities. My work has taken me to places I could only dream of, including the best palaces and venues around the world (sometimes flying there on private jets) and I have also worked on yachts in the middle of nowhere.
Known as a pioneer in the industry, I have been published in the very best international magazines and blogs such as Vogue, Tatler, Hello, Wedluxe, Buzzfeed and The Huffington Post. I have also spoken at luxury conferences, judged competitions all over the world, appeared on BBC radio and on TV programmes such as Who’d be a Billionaire, The Best Christmas Food Ever on the BBC, Channel 4 and Sky TV. I have worked with brands like Harrods and Fendi and my cakes also got featured in Sony’s very successful remake of My Best Friend’s Wedding. In addition to winning numerous awards, I was named one of the Masterful 100 in the world alongside brands like Rolls Royce, Cartier, Bentley and Baccarat. However, the achievement closest to my heart is the successful self publication of my best-selling luxury cake book, OPULENCIA – Artisan Baking and Sugarcraft.
I also accomplished a number of things on my bucket list, spreading my wings by planning exclusive events and viral luxury wedding editorials such as Frida Kahlo, Tulip Fever and Parchment and Gold. From very humble beginnings, I’ve succeeded in my industry due to lots of hard work, tenacity and huge amounts of perseverance. BUT I also came to the realisation that there was a practical and replicable methodology to how I did it.
The great news is that this methodology can be applied to ANY small business, so anyone who wants to sell to the luxury market can do it too. I’m so excited to share what I did with you with the hope that it inspires you and gets you to take action and build the luxury business of your dreams.
If this sounds like you and you have decided that there will be no more procrastinating and you are ready to take action, then you have come to the right place!
I have been in the luxury sector for over 25 years, and have dealt with these same clients around the world, but have never had their personalities sorted so perfectly with the relevant actions to take for each spelt out so succinctly. Brilliant.
Colin Carling
I contacted Elizabeth Solaru a few years ago and I asked her to be a judge for the Italian Wedding Awards, the “Oscar” night for the wedding suppliers in Italy. Elizabeth was for me more than a judge. Over the years she has helped me, added value by making the event more prestigious, giving me advice, advertised the event, introduced me to her network and last but not least she accepted the invitation to be Keynote speaker to my WEDx Italia event, giving value and coaching the suppliers. I am very grateful for everything she has done for me and I’ll never stop thanking her for her professionalism, availability and generosity!
- Camelia Lambru, Italian Wedding Awards and WEDx Italia
Elizabeth has given me the tools and confidence to start my journey in promoting weddings at our venue to the right market segment.
Elizabeth’s understanding and experience from creating and positioning her own extremely successful business shines through. Along with her positive attitude and healthy wish to see your business succeed, she is the perfect person to help you flourish. I highly recommend spending some time with Elizabeth – I am excited to start and also intend to be back for more!
- Nikki Harris, One Great George Street
Thank you for your significant part in the success of yesterday’s event, BOLD Talks: Entrepreneurial Event. Your contribution was extremely inspiring, insightful and the audience was engaged throughout. Your entrepreneurial experience, your passion for research and engagement with the topic was clearly evidenced by the quality of delivery on the day. For that, we’re very grateful.
- Aliya White, JP Morgan
With a background in Science and having worked in the Luxury Events Industry for many years, Elizabeth is astute at finding solutions to problems in a strategic and methodical manner. She is adept at reading between the lines to get right to the root of a task and what is utterly wonderful, and quite rare, is that she truly understands luxury craftsmanship. Having worked at the highest level within her industry Elizabeth interprets these skills in an inspiring and creative fashion. After many years honing her craft she has acquired a fountain of knowledge and experience and imparts that knowledge in an enthusiastic, fun, interesting and supportive fashion.
- Rula Komodromos Co-Founder - The London Finishing Academy
I invited Elizabeth to Singapore as a trainer and business coach. Elizabeth has a vast knowledge of the luxury market and is very generous with her sharing. She is super experienced, we can see that! She generated clear and practical luxury business ideas for moving my business forward based on her research of our geographical location and we were amazed. She has inspired every one of us.Nanatang is definitely very proud to be able to host her in Singapore. Thank you, Elizabeth, we look forward to having you back with us soon.
- Serena Nanatang, Singapore
I came over from Vienna for a 2 day one to one business consultation with Elizabeth and it was one of the best business decisions I ever made. Despite stiff opposition in my industry, she showed me how to build and grow my luxury brand and now I am one of the top cake makers in Vienna.
- Christina Krug, Schnabulerie
Many years ago we made Elizabeth our only brand ambassador for the UK due to her innate understanding of our luxury products. She has been an excellent representative for our brand, helping us to grow our market share considerably. She has gone over and beyond for us, facilitating introductions and travelling overseas to do demos, training and judging. Her consulting services are exemplary and very practical.
- Fabian Riesen, Massa Ticino, Switzerland
Many years ago we made Elizabeth our only brand ambassador for the UK due to her innate understanding of our luxury products. She has been an excellent representative for our brand, helping us to grow our market share considerably. She has gone over and beyond for us, facilitating introductions and travelling overseas to do demos, training and judging. Her consulting services are exemplary and very practical.
- Fabian Riesen, Massa Ticino, Switzerland
Elizabeth has given me the tools and confidence to start my journey in promoting weddings at our venue to the right market segment.
Elizabeth’s understanding and experience from creating and positioning her own extremely successful business shines through. Along with her positive attitude and healthy wish to see your business succeed, she is the perfect person to help you flourish. I highly recommend spending some time with Elizabeth – I am excited to start and also intend to be back for more!
- Nikki Harris, One Great George Street