Know Your Niche

Successful luxury branding starts with your luxury client type and your luxury brand niche If you want to be known as one of the luxury brands, you need to tailor your brand to a specific group of people. Not everyone can afford a Gucci purse, nor does everyone want one.

It’s marketed to a specific group of people who are enthusiastic about spending money on that item. When brainstorming ideas for your brand story, remember who your specific luxury customer is and why they need what you’re selling. I’ve heard that one of the reasons Amazon is so successful is because at every meeting there is an empty orange chair that represents their customer.

Do Your Research

Once you have a handle on your niche you should look at what your competitors are doing. What does their luxury brand story say about them? Does it invoke extreme emotion? Does it capture the imagination? Is it well presented? Ask yourself what they’re doing right and wrong, as well as how you can be different.

The Relatability Factor

In order to form a connection with your target demographic, you need to understand how to relate to them. It may be helpful to share some insight on how you came to create your luxury brand and some of the struggles you faced and how you overcame them while working your way to the top!

Understand Your Story is More Than Your Product

While it’s important to speak to the products or services you offer within luxury branding, your brand is more than what you’re physically selling. You’re also selling a feeling of extreme emotion, unparalleled customer care, and the idea of living a certain lifestyle and belonging to an exclusive community. Keep in mind that there are other reasons as to why someone would be interested in buying from you.

Focus on Trust

Your brand story should be aligned with your core brand values. You need to know and communicate clearly what your luxury brand stands for. Because if you stand for nothing, you will fall for everything. Your values create trust between you and the luxury clients you serve. Be authentic and keep your messaging the same among all platforms. Once you become known as a trustworthy brand, more people will be willing to try your products and services.

Create Value

When working on your luxury brand story, you’ll need to create content that expresses your mission, your why, your purpose and what compelled you to start your business. Focus on providing valuable information that speaks to the knowledge of your brand, showing appreciation to your audience while showing them that you’re the best at what you do!

Practice Storytelling

Good storytelling is what can set one luxury brand apart from another. Work on your storytelling so that you can convey the right message to your ideal luxury client. Also, remember to incorporate the 4 Ps of storytelling – People, Place, Plot and Purpose. Once you’ve got that down pat, everything else will fall into place.