If I were to hire a business coach what I would do is to write down a list of what I really need.
Do I need a mindset coach, a motivational coach or a lifestyle coach? Someone that would make me feel confident and good. A coach who believes in me? Or do I need a business coach to help me attract luxury clients? Someone who can help me set business strategies and show me specific actionable steps that will help my business grow?
In the words of a CEO of Matalan, “someone who can help me put money in the till”, because ultimately, that’s what it boils down to.
As a business owner, I know how lonely it can be at the top as the buck stops with me. There are times I need someone to motivate me and give me a safe place to talk about how I feel. This is the point at which I decide on the type of coach I need. Do I need a therapist, a critical friend or someone who will help me focus on developing my luxury business. Someone with the business expertise, who can help me decide if I’m selling the right kind of products and services, the right kind of way.
There is a school of thought that believes that many business coaching programmes are a waste of time and money and this may be true. However, I know for a fact that many FTSE 100 companies hire business coaches for their executive teams because when I worked as a Headhunter, many executives even made it one of their conditions for taking on a new role. Business coaching with the right fit of business coach can help your business enormously. However, it is not easy to tell good coaches from poor ones.