Interview with Vaishali Shah

Vaishali Shah
Founder & Creative Director, Creative ID & Ananya

Vaishali is an award-winning entrepreneur, running two successful businesses for over 20years. She runs Creative ID, a branding and marketing consultancy, and Ananya, a wedding and event stationery business. Vaishali strives to create a positive impact, both on her client’s businesses and the wider world, donates 10% of profits to charity and is an advisor for several charities worldwide.

Creative ID

Today, based between Dubai and London, Vaishali uses her 25-year marketing background, real-life experience and in-depth knowledge of different cultures to work with businesses to unlock their potential. The Creative ID team create aspirational branding and marketing for inspirational food, hospitality and lifestyle brands. Creative ID joins the dots between branding, marketing and customers to help their clients get noticed and create long-lasting connections with those customers. Clients range from Michelin star chefs and international hotel chains to business coaches and interior designers.


Established 16 years ago, Ananya creates sophisticated wedding and event stationery for momentous celebrations rich in personality and culture. As the name Ananya (which means ‘without equal’ in the ancient language of Sanskrit) signifies, Vaishali and her team are relentless in their pursuit of excellence and have garnered various awards for their stationery. Vaishali is passionate about creating stationery that truly reflects the unique culture, style and personality of a couple.

Using only the highest quality materials and with a dedicated focus on customer service, Ananya creates luxurious stationery marked by craftmanship, attention to detail, and a discerning taste for the extraordinary. It’s this expertise, creative flair and professionalism that have earned Ananya glowing reviews from couples getting married, from 5-star hotels and Michelin star restaurants to marquees at country manors and palaces in India.

It has always been very important to Vaishali that her businesses be run in a way that is sustainable, ethical, and that give back to society. Philanthropy being one of the core values of her businesses, Vaishali has created a ‘Plant Grow Sustain’ initiative where for every wedding and event stationery order placed at Ananya, she has trees planted on behalf of her client, so together they can help to protect the planet.

Vaishali is regularly called upon for industry comment and featured in several global publications, blogs and media including BBC, Forbes, Huffington Post, Authority Magazine and The Sunday Times.

Vaishali has a First-Class Joint Honours degree in International Management and French and is a Fellow of the Chartered Institute of Marketing (FCIM). When not working, you will find Vaishali at a spa, art gallery or latest restaurant.

You can find more information on Vaishali at:

Connect or follow on social media: